In 1990 Dixie & Richard Schafrin recognised a coastal town with a booming tourist population needed a speciality surf store. They made the decision to split their department store and the first Saltwater Dream was created. A small store filled with Australian surf labels and shoes. The store was embraced by locals and tourists alike and soon their store was a hive of activity. In 2004, as the face of Batemans Bay shopping was changed forever with the development of the Stocklands Plaza, Dixie and Richard faced a turning point either grow with the towns needs or be left behind. With great trepidation they sourced new premises, triple the size, and planned a surf, skate and lifestyle store of epic proportions. On opening day the Bay residents were blown away by the store which rivalled its big city counterparts in looks and stock. Constantly aware of the evolving needs of their customers in 2006 an adjoining store was renovated to become the largest swimwear store on the South Coast. In 2008 Saltwater Dream expanded to open a sister store in Merimbula with surf, skate and lifestyle clothes. In recognition of the changing face of retail Saltwater Dream swimwear will now feature an online store.